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Digitalisierung am POS

Digitising the Point of Sale.

The precision of the Internet combined with the intimacy of the Point of Sale (POS) provides for innovative digital POS advertising that triggers buying decisions in retail environments. Despite the wide range of options for addressing customers on the Internet and following their digital customer journey, most purchasing decisions, around 70 per cent, are not made online, but on the spur of the moment at the Point of Sale. . .

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A german first: Pilot Screentime and Hella Mineralbrunnen install refrigerators with transparent screens in german supermarkets.

pilot Screentime together with hella mineralbrunnen have made history in Germany by installing the first industry class transparent refrigerators in Germany’s top supermarkets. . .

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Digital Signage Retail – Best in Class Study 2014

pilot Screentime GmbH releases its first Digital Signage Retail Best in Class Study. With over 100 retail digital signage installations, pilot Screentime has benchmarked some of the most prestigous and prominent digital signage projects in the retail sector for the first time. The study reveals how the retail market. . .

pilot Screentime and Yahoo launch Smart TV app

What is the secret of Kate’s royal style? What does your star sign tell you about your sex life? Can red wine prevent tooth decay? The web TV platform Yahoo!Germany delivers a diverse potpourri of video content via their web portal and now, with pilot Screentime’s help, Yahoo have created a. . .

Screentime LAB opens in Hamburg

The Screentime LAB has opened in the new premises of pilot Screentime GmbH in the Neue Rabenstr.12, Hamburg and allows existing and new customers to see their digital screen campaigns, content and technology working in a real-world setting. The LAB is a showcase for the latest Digital Signage systems and Smart-TV. . .

50 million new screens sold in Germany alone in 2013 – the war of attention has begun

Following the IPTV Workshop and Award on 12.12.2013 in Hamburg we are pleased to announce that the presentation: Screen Wars: “Marktüberblick – neue Technologien und Plattformen” from Damian Rodgett, pilot Screentime GmbH, is now available for download. . .

10 Million households already with Smart-TVs in Germany

Following the demand from many visitors of this year’s dmexco in Cologne, pilot Screentime has made the seminar presentation “Smart TV – The next big thing for your brand” available for download. . .

pilot Screentime develops „stern“ Smart TV App for Google TV

The new Google TV app for the German news magazine „stern“ is now available in the Google PlayStore. The android App presents the video content of the German publisher Gruner & Jahr in eight video on demand (VOD) channels: Top Videos, news, stern TV, Webhits, Stars, Gourmet, stern tests und Fitness. . .

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pilot Screentime develops 3D App “Screens on Fire” for Google TV

“Screens on Fire” is a Google TV app available in the Google PlayStore. The full HD 3D video App offers viewers the opportunitiy to play back a 60 minute video stream of a fireplace. The 3D effect works on 3D capable TVs together with the appropriate viewing glasses. The fireplace video. . .

pilot Screentime develops first pan-European Smart TV campaign for New Yorker

European premiere! pilot Screentime is the first to develop a pan-European Smart TV campaign. Pioneer client is New Yorker the fashion retailer. The Smart TV branding campaign presents the fashion label’s autumn collection and promotes the online competition “what’s your moment”. The campaign will run for one month in nine European. . .