Fig. 2.: Requirements for a digital signage solution
Innovation at the POS: Digital fridges for hella
The transparent refrigerator screen provides consumers at the POS with regularly updated content and advertising in HD video. This means it is possible to display weather forecasts, for example, or store information such as opening times. Screen content on the digital refrigerators is played back via an easy-to-use content management system from market leader Scala and via a playlist (see Fig. 5).
Consumers at the Hamburg and Frankfurt airports were drawn into another digital POS activity in the shape of the Heinemann ‘Colour your City’ campaign. Here, they were given the opportunity to create cityscapes using a digital screen. pilot Screentime installed digital screens equipped with ‘Kinect’ cameras in Heinemann duty free shops. Travellers were able to construct images on the screen using gestures and movement.