PILOT SCREENTIME DEVELOPS
CONTENT, ADVERTISING AND TECHNOLOGY FOR THE OMNI-CHANNEL WORLD

The precision of the Internet combined with the intimacy of the Point of Sale (POS) provides for innovative digital POS advertising that triggers buying decisions in retail environments. Despite the wide range of options for addressing customers on the Internet and following their digital customer journey, most purchasing decisions, around 70 per cent, are not made online, but on the spur of the moment at the Point of Sale. . .