Sebastian Pfotenhauer, stern Digital TV: „Smart TV has been an important platform for us over the last two years. It allows us to access a new target audience in addition to our core readers and users that were previously only available to TV broadcasters. This new Google TV App positions Gruner & Jahr and the brand stern more and more as a video broadcast brand”. Damian Rodgett, Managing Director pilot Screentime: „Smart TV is highly attractive for publishers and content owners with video content. Video streaming is one of the most popular and searched for activities on Smart TVs. pilot Screentime can use its software and marketing know-how to quickly and efficiently develop Smart TV Apps for all relevant Smart TV platforms with little additional investment to existing online production strategies. The stern App is a very exciting project for us it is the first strategic deployment of a TV and internet business case for Google. With growing convergence of TV and internet technologies and the potential to integrate YouTube into TVs, this is has been a great learning experience for us”.