Screentime LAB opens in Hamburg

Hamburg, 20th December 2013

The Screentime LAB has opened in the new premises of pilot Screentime GmbH in the Neue Rabenstr.12, Hamburg and allows existing and new customers to see their digital screen campaigns, content and technology working in a real-world setting. The LAB is a showcase for the latest Digital Signage systems and Smart-TV platforms in Europe.

Digital Signage

Large format displays (LFDs) and standard professional 24/7 screens in both landscape, portrait and transparent formats can be seen that are driven by the latest advanced digital signage software and hardware solutions. Customers can also see how any internet enabled device can control any screen, anywhere in the world.


Digital Signage Strategy, Production, Software and Maintenance
Scala Digital software, development & technical support.
Digital Signage Hardware
LG Electronics, transparent screen technology, Philips, AOpen


Content and advertising for Smart-TV platforms can be reviewed here without the need for software emulation. Up to 20 Smart-TV platforms are available for testing and Smart TV App staging and review including present and older Set Top Boxes (STBs) from Samsung, LG, Apple, Android, Philips, Sony and Panasonic. HbbTV applications can be reviewed in real-time on HD displays and usability reviewed under normal user conditions. In addition 3D and 2nd Screen applications running on Android or iOS can be seen in action.


App Development and Advertising for Smart-TVs
Samsung SmartHub, LG Smart World, Philips Smart TV, Toshiba Places, Panasonic Viera Connect, Playstation Network, Sony Internet TV, Xbox Live, Apple TV, Google TV/Android TV & Smart TV Alliance
Smart-TV Platform & In-App advertising
Rovi, SmartClip, Google, YuMe, Specific Media, Xbox Live, Sony Entertainment Network